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The Art of Persuasion: Influence and Negotiation for Business Leaders
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Introduction
Audio Book: Introduction
Ebook
Ebook: The Art of Persuasion: Influence and Negotiation for Business Leaders
Lesson 1: Understanding Persuasion and Influence
Audio Book: Lesson 1: Understanding Persuasion and Influence
Podcast: Lesson 1: Understanding Persuasion and Influence
1.1.1 What Is Persuasion?
1.1.2 Why Persuasion Matters in Every Context
1.1.3 The Art Behind Persuasion
1.1.4 Modern Examples of Persuasion at Work
1.1.5 How to Cultivate Persuasion as a Skill
1.2.1 What Is Influence and How It Works
1.2.2 Influence vs. Persuasion – The Subtle Difference
1.2.3 How to Build Your Own Circle of Influence
1.2.4 The Psychology Behind Influence – Cialdini’s Six Principles
1.3.1 How First Impressions Are Formed
1.3.2 The Accuracy of First Impressions
1.3.3 How People Form Judgments and Decisions
1.3.4 The Role of Persuasion in This Process
1.3.5 How to Use This Knowledge in Real Life
Lesson 2: Persuasive Communication Techniques
Audio Book: Lesson 2: Persuasive Communication Techniques
Podcast: Lesson 2: Persuasive Communication Techniques
2.1.1 Role of Communication in Persuasion
2.1.2 Verbal Persuasion – The Power of Words That Stick
2.1.3 Non-Verbal Persuasion – Influence Without Saying a Word
2.1.4 Written Persuasion – Influence on Paper (or Screen)
2.1.5 Bringing It All Together – The Communication Triangle
2.2.1 Why Crafting Matters
2.2.2 Step One: Framing – Setting the Right Lens
2.2.3 Step Two: Structuring – Building a Flow That Sells Itself
2.2.4 Step Three: Presentation – Making Ideas Come Alive
2.3.1 Why Emotion Is the Secret Ingredient of Persuasion
2.3.2 How Emotional Connection Amplifies Influence
2.3.3 Ways to Connect Emotionally with Your Audience
2.3.4 Surprising, Try-Now Tips to Trigger Emotional Connection
2.3.5 The Emotional Connection Formula
2.4.1 Why Emotion Makes or Breaks a Pitch
2.4.2 How Emotional Appeal Works in a Business Pitch
2.4.3 Key Techniques to Add Emotional Appeal to Your Pitch
2.4.4 Tips for Structuring a Persuasive Pitch
2.4.5 Fun Tried-and-Tested Tip: The “Heartbeat Moment”
Lesson 3: Negotiation Fundamentals
Audio Book: Lesson 3: Negotiation Fundamentals
Podcast: Lesson 3: Negotiation Fundamentals
3.1.1 Where Persuasion Meets Negotiation
3.1.2 What Exactly Is Negotiation?
3.1.3 The Five Stages of the Negotiation Process
3.1.4 The Emotional Psychology Behind Successful Negotiation
3.2.1 The Negotiator’s Safety Net – Why You Need a BATNA and a ZOPA Negotiation is not about luck—it’s about leverage.
3.2.2 Understanding BATNA – The Power of Options
3.2.3 Understanding ZOPA – The Space Where Deals Are Born
3.2.4 Combining BATNA and ZOPA – The Perfect Duo
3.2.5 Advanced Tips for Learners
3.3.1 The Real Meaning of Power in Negotiation
3.3.2 What Is Leverage and How It Works
3.3.3 The Three Types of Power You Can Use
3.3.4 How to Create and Strengthen Leverage
3.3.5 Using Power Effectively: The Do’s
3.3.6 Red Flags That Reveal Lost Power
3.4.1 The Idea Behind the Activity
3.4.2 Instructions for the Activity
3.4.3 Hints and Guidance for Smooth Negotiation
3.4.4 Fun Twist – The Hidden Curveball
3.4.5 Debrief Discussion
Lesson 4: Building Rapport and Trust in Negotiation
Audio Book: Lesson 4: Building Rapport and Trust in Negotiation
Podcast: Lesson 4: Building Rapport and Trust in Negotiation
4.1.1 Why Trust Is the Real Currency of Negotiation
4.1.2 Why Trust Matters in Every Deal
4.1.3 How to Build Trust Quickly in Negotiation
4.1.4 The Psychology Behind Fast-Trust Building
4.1.5 Common Pitfalls That Break Trust Instantly
4.1.6 Quick Hacks for Building Trust in Negotiations
4.2.1 Why Rapport Is the Heartbeat of Negotiation
4.2.2 Active Listening – The Art of Making People Feel Heard
4.2.3 Mirroring – The Subtle Sync Strategy
4.2.4 Empathy – The Core of Genuine Connection
4.3.1 The Idea Behind the Activity
4.3.2 The Scenario – “The Delayed Project Disaster”
4.3.3 Activity Setup
4.3.4 Hints for Using Rapport-Building Techniques
4.3.5 Role-Play Flow
4.3.6 Debrief Questions
4.3.7 Optional Twist – “Silent Start” Variant
Lesson 5: Advanced Negotiation Strategies and Tactics
Audio Book: Lesson 5: Advanced Negotiation Strategies and Tactics
Podcast: Lesson 5: Advanced Negotiation Strategies and Tactics
5.1.1 Defining Hard and Soft Negotiation
5.1.2 How to Balance Assertiveness and Cooperation
5.1.3 The Psychology Behind the Two Approaches
5.1.4 Practical Tools for Balancing Styles
5.2.1 Why Concessions Matter in Negotiation
5.2.2 Understanding Concessions and Compromise
5.2.3 Principles of Making Smart Concessions
5.2.4 The Art of Accepting Concessions Gracefully
5.2.5 When Compromise Creates Value
5.2.6 Common Pitfalls to Avoid
5.3.1 Who Are “Difficult People” in Negotiation?
5.3.2 The Psychology Behind Difficult Behavior
5.3.3 Techniques for Handling Tough Negotiators
5.3.4 How to Recognize When to Push or Pivot
5.3.5 De-escalation Tricks That Actually Work
5.3.6 Quick Practice Activity – “The Difficult Duo Role-Play”
5.3.7 Mistakes to Avoid with Difficult People
Resources
The Art of Persuasion: Influence and Negotiation for Business Leaders - Blueprint
The Art of Persuasion: Influence and Negotiation for Business Leaders - Detailed Curriculum
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The Art of Persuasion: Influence and Negotiation for Business Leaders
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